2022 EventSponsors2022 Hotel InformationTransportationProgram Schedule / SpeakersDance CardGolf & ActivitiesRegistration

SSWA Executive Conference

June 14-17, 2022
Vista Collina, Napa, California

Click the categories (left) for details.

Chris Ford (Diversey)
SSWA President 2021-22

“Please join us at the next SSWA Executive Conference at Vista Collina in beautiful Napa, California! SSWA is setting the pace for transitional learning, continuous improvement, and growth of wholesaling in the jan-san industry.

“I invite all manufacturers and wholesalers in the sanitary supply industry to GET More by being a part of the SSWA network of industry insiders focused on the strategic concepts and tactical solutions to efficiently and profitably compete in the future of wholesaling.”

Many Thanks to our Sponsors

SSWA recognizes and appreciates the sponsorships of our generous members! Through their support we are able to continue to provide outstanding educational programs, impactful speakers, and incredible special events at Executive Conferences. THANK YOU!!

Platinum Sponsors









Gold Sponsors










Silver Sponsors






Golf Sponsors






Bronze Sponsors














Vista Collina

Experience Inspiration and Delight!
Napa Valley is famous for its natural beauty, exceptional cuisine, legendary wines and warm hospitality – and you’ll find it all right here at Vista Collina Resort. Supported by a top-notch staff, Vista Collina offers everything needed to produce a memorable and smooth destination experience for our Conference Attendees and Guests.

Acres of sun-soaked hillside vineyards. Beautiful accommodations near downtown Napa top things to do, paired with luxurious amenities. Indulgent spa treatments in the serenity of an underground Estate Cave. The best of Napa Valley’s legendary wineries only moments away. SSWA’s Executive Conference is a spouse/guest-friendly event, and the Vista Collina Resort blends relaxed elegance with warm hospitality to bring you the ultimate working vacation experience with exciting Napa activities.

Reservation Block is Now OPEN:

The discounted SSWA group rate is $379/night for the peak Conference nights, and a discounted rate of $409 is available to attendees 3 days before and after the Conference dates, should you wish to extend your stay. Room type, rates, and nights are based on availability – first come, first served. BOOK EARLY!!

To make reservations, call 888-965-7090 and mention SSWA, or click on the link below.

NOTE: Rooms at Vista Collina are now SOLD OUT. The “BOOK NOW” link will now take you to a reservation block at The Meritage Resort located directly across the street from Vista Collina.


Hotel Address is:
850 Bordeaux Way
Napa, CA 94558
Phone (888) 965-7090

Latitude: 38.247166066644226
Longitude: -122.2731684515361

Visit: https://www.vistacollina.com


Fly into Sacramento (SMF), Oakland (OAK), or San Francisco (SFO) – all are approximately a 1 hour drive to Vista Collina, however Sacramento will offer the least amount of traffic and congestion for your drive.

From Sacramento Airport:

  • Follow I-5 N, CA-113 S, and I-80W to CA-12
  • Take exit 39B from I-80W (50.5 miles)
  • Continue on CA-12W to Vista Collina

From San Francisco International Airport:

  • Follow US-101 N and I-80E to CA-29N / Sonoma Blvd.
  • Take exit 19 from CA-37W (44.3 miles)
  • Continue on CA-29N to Vista Collina

From Oakland International Airport:

  • Take I-880N to I-80E to CA-29N / Sonoma Blvd.
  • Take exit 19 from CA-37W (37.2 miles)
  • Continue on CA-29N to Vista Collina

Program / Agenda / Speakers

For those arriving on Monday, there will be an OPTIONAL activity in which you may participate (TBD).

The main Schedule outline is as follows:

Tuesday, June 14th:

Registration & Welcome

Most arrivals will take place on Tuesday. For those arriving on Monday and interested in optional activities available Monday and/or Tuesday morning, please contact us.

Event registration will be open Tuesday afternoon starting at 3:00, followed by a Welcome Reception featuring entertainment, cocktails, and heavy hors d’ouerves in the evening.

**Spouses are encouraged to attend and participate in all social and networking activities!

Wednesday, June 15th:


Meetings will begin at 8:00 AM on Wednesday following breakfast, with followed by speakers and educational content.

Keynote Speaker: TBA

Precision Business Solutions will also be presenting an update to their continuing analysis of the jan-san industry to include:

• Market Size & Growth by Category
• Market Size & Growth by End-User Segment
• Market Size & Growth by Distributor Channel
• % Wholesale by Category and change vs prior reporting period
• Additional Market Data & Insights
• Qualitative highlights and trends in the market


Golf Tournament

The Herman Miron Good Guy Golf Tournament will take place on Wednesday afternoon at the Chardonnay Golf Club. For non-golfers, Attendees could instead choose to participate in The Spa OR a Winery Tour Excursion (one activity is included for each registered attendee). [Click the Golf & Activities link (left) for details on these activities.] You will select your preferred activity when registering for the conference.



Wednesday evening we will explore the area around Napa for dinners in assigned small groups at local restaurants (payment on your own).

** Spouses are welcome to attend the Keynote sessions, and/or a separate Breakfast just for them, to get to know each other. If participating in Spa as their included activity, they can schedule their appointment at a time most convenient for them. If playing golf, we will assign spouses together in foursomes (unless otherwise requested).

Thursday, June 16th:

Person-to-Person Conferences

Thursday will feature a networking breakfast, followed by a full day of Person-to-Person Conferences (8am to 5pm). A Dance Card Request Form will be available to submit your appointment requests. Appointments will be scheduled for you, and your completed Dance Card will be emailed prior to the Conference.

Thursday evening will feature our grand finale dinner event with announcements and awards.

Friday, June 17th:

You are free to depart anytime on Friday, however remember the discounted rate is available 3 days before and after our conference dates (based on availability), should you wish to extend your stay and enjoy this fabulous getaway location!

Person-to-Person Conferences

SSWA will schedule all appointments for the Person-to-Person Conferences. Every effort will be made to accommodate all requests, however many time slots get fully booked, so the sooner we receive your Dance Card Request Form, the better.

A copy of each individual’s meeting schedule will be emailed before the conference, as well as available at the conference, confirming your appointments.

As in the past, wholesalers will be seated at designated tables, and manufacturers will rotate to meet with wholesalers at the appointed times.

Manufacturers: Please limit the product / merchandise you bring to only what you can carry with you from table to table. (Wireless internet will be available.) There will be no display tables for product displays and you will be responsible for any delivery expenses incurred for shipments.

Check back mid-April for Dance Card links and scheduling.

Attendees (both Delegates and their Guests) will select ONE of these included activities in which to participate with the group:


The annual SSWA Herman Miron Good Guy Golf Tournament will be hosted at the Chardonnay Golf Club which is an 18-hole semi-private Napa Valley golf facility located southeast of the city of Napa in Jameson Canyon, at the gateway to the world renown Napa Valley wine district.

Golf will take place Wednesday afternoon with a tee time starts in a shamble format.


Spa Terra

A spa journey is about reflecting inward and grounding yourself. At Spa Terra, your experience is heightened by wandering beneath our vineyards to experience our tranquil Napa Valley spa, located inside an underground Estate Cave.


Winery Tasting/Tours

Check back for more information on this activity.



Attend the SSWA Executive Conference to participate in one of the most well-connected programs in the industry with individuals focused on the business of wholesaling. In the three days at the Executive Conference you will spend your valuable time with colleagues, customers, friends and family building those critical relationships that get you connected. The Executive Conference allows you to meet face to face, in a relaxed setting, and enjoy the camaraderie that only SSWA can provide. The true value of SSWA appears in those unique personal relationships you develop and nurture in the meeting rooms, during our evening functions, and on the golf course. In one conference you can get all the information you need to excel in your job and the connections you need to help you feel part of something special. Fill out the form below to register today. You’ll be glad you did!

STEP 1: Fill out and Submit this form separately for each Delegate attending.
STEP 2: Complete payment by using the links below.

Delegate Activity (included)
Spouse/Guest Activity (included)


June 14-17, 2022

NOTE: Rooms at Vista Collina are now SOLD OUT. The “BOOK NOW” link will now take you to a reservation block at The Meritage Resort located directly across the street from Vista Collina.