SSWA Executive Conference

September 11-14, 2023
Edgewood Tahoe • Stateline, NV

Click the categories (left) for details.

Many Thanks to our Sponsors

SSWA recognizes and appreciates the sponsorships of our generous members! Through their support we are able to continue to provide outstanding educational programs, impactful speakers, and incredible special events at Executive Conferences. THANK YOU!!

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Golf Sponsors

Bronze Sponsors

 

Edgewood Tahoe

Welcome to wonder…

Nestled on the shores of Lake Tahoe, North America’s largest alpine lake, and bounded by the majestic peaks of the Sierra, you’ll find Edgewood Tahoe Resort™, a one-of-a-kind boutique resort where luxury reaches new heights every day.

Be it gourmet dining, a soothing day at the spa, legendary golf, easy access to Tahoe’s fabled outdoor activities, or simply sitting back and basking in the wonder of it all, the experiences here are unequaled and the memories everlasting.

Reservation Block is Now OPEN:

The discounted SSWA group rate is $345/night for the peak Conference nights, as well as 1 day before and after the Conference dates, should you wish to extend your stay. Room type, rates, and nights are based on availability – first come, first served. BOOK EARLY!!

To make reservations, call 888-965-7090 and mention SSWA, or click on the link below.

BOOK NOW

Hotel Address is:
EDGEWOOD TAHOE
100 Lake Pkwy.
Stateline, NV 89449
Phone (888) 965-7090

Visit: edgewoodtahoe.com

Travel

Edgewood Tahoe Resort is located on the shore of South Lake Tahoe. Fly into the Reno / Tahoe International airport (RNO), which is approximately a 1 hour and 15-minute drive from the resort.

From Sacramento Airport (SAC): 2 hours

From Oakland International Airport (OAK): 3.5 hours

Lake Tahoe Airport (Private flights only): 25 minutes

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The Great Reno Balloon Race, September 8-10, 2023

If your travel plans are flexible, you may want to consider spending the weekend before the SSWA Executive Conference in Reno to attend The Great Reno Balloon Race happening September 8-10.

The Great Reno Balloon Race is the world’s largest free hot-air ballooning event. During four days in early September, you can look up into the Reno skies and see a rainbow of hot air balloons soaring about. From its humble beginnings in 1982 with just 20 balloons, The Great Reno Balloon Race has taken flight with up to 100 balloons each year. The idea was to create an event that would keep visitors in town the weekend between the State Fair and the Reno Air Races and 41 years later, it is known as a world-renowned, and locally, a beloved community tradition.

Taking place just a few miles north of downtown Reno at Rancho San Rafael Regional Park, the event enchants both young and old with its vibrant colors and inspiring music. The Great Reno Balloon Race has won many awards over the years, including ‘Best Special Event in Reno’ and ‘Best Special Event in Northern Nevada.’ With an average of 150,000+ spectators attending the event each year, the number of lives touched by the beautiful spectacle continues to rise just like the balloons themselves.

The event is free, but you may want to acquire a VIP Parking Pass. Parking passes will be mailed beginning on August 1st. Orders placed separately are shipped separately. Delivery times will vary based postal delivery locations/destinations. By purchasing a VIP Parking Pass, you will have the closest parking possible at the field. This means a quicker walk (to find the best spot on the field!) and more convenience if arriving with chairs and blankets! Don’t wait too long to buy your passes, as they sell out quickly. If you do not receive your pass(es) by September 1, please contact the GRBR office at admin@renoballoon.com.

GREAT RENO BALLOON RACE INFO

Program / Agenda / Speakers

For those arriving on Sunday, OPTIONAL activities include full round of golf with your own foursome, or a guided kayak tour using CLEAR kayaks (click on Golf & Activities (left) for more information).

The main Schedule outline is as follows:

Monday, September 11th:

Registration & Welcome

Most arrivals will take place on Monday. For those arriving on Sunday who may be interested in optional activities available Monday morning, please contact us.

Event registration will be open Monday afternoon starting at 2:00, followed by a Welcome Reception featuring entertainment, cocktails, and heavy hors d’ouerves in the evening.

**Registered Spouses/Guests are encouraged to attend and participate in all social and networking activities!

Tuesday, September 12th:

Morning: Meeting and Speakers

Meetings will begin at 8:00 AM on Tuesday with breakfast offered at 7:00 AM, followed by speakers and educational content.

Keynote Speaker: Jeff Butler – Millennial and Generational Workplace Expert

Building an Effective Multi-Generational Workplace
The modern day workplace has four generations working under one roof. Baby Boomers, Generation Xers, Millennials and soon Generation Z all work together to accomplish common organizational goals. But with differences in each of these generation’s viewpoints, upbringings, culture, ideas, beliefs and experiences, it is likely to see some tiffs or clashes within the organization- especially around things such as remote/hybrid work. This makes managing four different generations in the workplace an extremely difficult task to accomplish, though not impossible. With right guidance, support and advice, the task of managing these four generations under one roof is achievable. That support may come in various forms, one of which is this program.

In this program about managing four different generations in the workplace, best-selling author Jeff Butler, backed by a decade of psychological research, shares insights about motivations, differences, and communication styles of these four generations. You will learn how organizations across various industries are thriving with a multigenerational workforce and how yours can too. Through this program you’ll find specific actionable strategies to manage your cross-generational challenges and turn your multigenerational workforce into a competitive advantage.

Learning Points
• Discover potential points of generational conflict and tactics to handle them.
• Learn how to strengthen cross-generational communication.
• Obtain specific strategies to leverage multi-generational opportunities.

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Afternoon: Golf Tournament (or Spa or Fishing)

The Herman Miron Good Guy Golf Tournament will take place on Tuesday afternoon at the Edgewood Tahoe Golf Course. For non-golfers, Attendees could instead choose to participate in The Spa OR a Fishing Excursion on Lake Tahoe (one activity is included for each registered attendee). [Click the Golf & Activities link (left) for details on these activities.] You will select your preferred activity when registering for the conference.

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Evening: Dine-Arounds

Tuesday evening dinner will be pre-assigned groups going to a variety of local restaurants, paid on your own.

Guests Note: Spouses/Guests are welcome to participate in a 9:00AM breakfast set up just for them, to get to know each other. If participating in Spa as their included activity, they can schedule their appointment at a time most convenient for them. If playing golf, we will assign spouses together in foursomes (unless otherwise requested).

Wednesday, September 13th:

Person-to-Person Conferences

Wednesday will feature a networking breakfast, followed by a full day of Person-to-Person Conferences (8am to 4:30pm). A Dance Card Request Form will be available to submit your appointment requests. Appointments will be scheduled for you, and your completed Dance Card will be emailed prior to the Conference.

Spouses/Guests are welcome to participate in a Lunch / Sightseeing Tour aboard the M.S. Dixie II (10:30a – 3:00p).

Closing Dinner / Awards will be at the Edgewood Resort overlooking Lake Tahoe.

Thursday, September 14th:

You are free to depart anytime on Thursday, however remember the discounted rate is available 1 day before and after our conference dates (based on availability), should you wish to extend your stay and enjoy this fabulous getaway location!

Person-to-Person Conferences

SSWA will schedule all appointments for the Person-to-Person Conferences. Every effort will be made to accommodate all requests, however many time slots get fully booked, so the sooner we receive your Dance Card Request Form, the better.

A copy of each individual’s meeting schedule will be emailed before the conference, as well as available at the conference, confirming your appointments.

As in the past, wholesalers will be seated at designated tables, and manufacturers will rotate to meet with wholesalers at the appointed times.

Manufacturers: Please limit the product / merchandise you bring to only what you can carry with you from table to table. (Wireless internet will be available.) There will be no display tables for product displays and you will be responsible for any delivery expenses incurred for shipments.

Dance Card meeting request forms emailed August 1st. Please contact us if any questions.

Attendees (both Delegates and their Guests) will select ONE of these included activities in which to participate with the group:

Golf

The annual SSWA Herman Miron Good Guy Golf Tournament will be hosted at the Edgewood Tahoe Golf Course, the official home of the biggest show in celebrity golf. It features over 80 of the brightest stars in sports and entertainment vying for a prize purse of $600,000 and the coveted American Century Championship Cup before a nationwide television audience – watch live July 12-16, 2023. For the latest details on the 2023 American Century Championship, click here.

The SSWA Golf Tournament will take place Tuesday afternoon with tee time starts in a shamble format.

Golf is different up here. Beautifully so. But what do you expect when you’re playing at an altitude of more than 6,200 ft. on the shores of America’s most majestic alpine lake? From the first hole to the last, every Edgewood moment has been designed to provide you with one-of-kind challenges, natural marvels, and enduring, championship-caliber memories.

Since its creation by George Fazio in 1968, and its later renovation by his nephew, world-renowned golf architect Tom Fazio, Edgewood has captured the imaginations and tested the mettle of golfers of all skill levels from around the globe. 1980’s USGA US Public Links Championship was held here, as was 1985’s US Senior Open Championship and it is home to the American Century Championship.

Rated as one of Golf Digest’s top public golf courses, Edgewood has welcomed some of the biggest names in the game. Players like Tiger Woods, Arnold Palmer, Phil Mickelson, John Daly, and Lee Trevino have all teed up here, adding their masterful strokes to this mighty legend on the lake.

Spa Edgewood

Breathe, feel, relax, heal. Make friends with the serene while getting your body and mind back on speaking terms. The Forbes Travel Guide 4-Star rated Spa Edgewood is the ideal place to do it all. New and oh-so soothing additions to our already acclaimed menu of treatment offerings are our exclusive gemstone rituals. As the only spa in the region to provide these specialized, holistic massages, we utilize locally-sourced stones such as Smoky Quartz, to deepen the relationship between body and earth, leaving you feeling enlightened and wonderfully alive.

SSWA Spa Menu

Sport Fishing on Lake Tahoe

Enjoy an unforgettable fishing trip on Lake Tahoe. Relax and enjoy the afternoon fishing as you take in all the beauty of the Sierras! This incredible experience on beautiful Lake Tahoe will fish for Mackinaw Trout, Brown Trout, Rainbow Trout and/or Kokanee Salmon.

See Emerald Bay and cruise along the beautiful shoreline enjoying the sightseeing! Your trip includes all your bait, tackle, rods, coffee, water, and all the fish are cleaned and bagged! Our boats are Coast Guard Certified.

** OPTIONAL – EXTRA **

M.S. Dixie Lunch / Sightseeing Cruise

(FREE for Spouses/Guests – Wednesday 10:30a – 3:00p)

The breathtaking natural beauty of this area is unforgettable, and with these sightseeing experiences you’ll have the chance to see the water at its finest. This Lake Tahoe cruise offers stunning views of the mountains, water, and shores surrounding the area.

Clearly Tahoe Kayak Tour

Join us for an unforgettable adventure as you paddle through the crystal clear waters and explore depths of up to 75 feet below the surface on a clear kayak experience! This activity is an optional excursion – $175/pp or $300/double kayak, and requires arrival by Sunday, September 10th. Tour will take place Monday morning, September 11th. Email dfrendt@sswa.com if interested in participating!

The Great Reno Balloon Race, September 8-10, 2023

If your travel plans are flexible, you may want to consider spending the weekend before the SSWA Executive Conference in Reno to attend The Great Reno Balloon Race happening September 8-10.

The Great Reno Balloon Race is the world’s largest free hot-air ballooning event. During four days in early September, you can look up into the Reno skies and see a rainbow of hot air balloons soaring about. From its humble beginnings in 1982 with just 20 balloons, The Great Reno Balloon Race has taken flight with up to 100 balloons each year. The idea was to create an event that would keep visitors in town the weekend between the State Fair and the Reno Air Races and 41 years later, it is known as a world-renowned, and locally, a beloved community tradition.

Taking place just a few miles north of downtown Reno at Rancho San Rafael Regional Park, the event enchants both young and old with its vibrant colors and inspiring music. The Great Reno Balloon Race has won many awards over the years, including ‘Best Special Event in Reno’ and ‘Best Special Event in Northern Nevada.’ With an average of 150,000+ spectators attending the event each year, the number of lives touched by the beautiful spectacle continues to rise just like the balloons themselves.

The event is free, but you may want to acquire a VIP Parking Pass. Parking passes will be mailed beginning on August 1st. Orders placed separately are shipped separately. Delivery times will vary based postal delivery locations/destinations. By purchasing a VIP Parking Pass, you will have the closest parking possible at the field. This means a quicker walk (to find the best spot on the field!) and more convenience if arriving with chairs and blankets! Don’t wait too long to buy your passes, as they sell out quickly. If you do not receive your pass(es) by September 1, please contact the GRBR office at admin@renoballoon.com.

GREAT RENO BALLOON RACE INFO

Registration

OPTIONAL ACTIVITIES: