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Glossary of Terms


                    Cost Avoidance                The opportunity to eliminate or reduce costs by utilizing
                                                  wholesalers.
                    Cost-to-Serve                 The total cost of serving a distributor customer, from receiving
                                                  orders through shipping, billing, and collecting.
                    Customer Freight              The cost of shipping products from the manufacturer’s plant or
                                                  distribution center to the distributor customer.
                    Fill Rate Economics           The cumulative financial benefits that arise from high order fill
                                                  rates and accelerated turns, including reduced inventories, fewer
                                                  high-cost/low-volume backorder transactions, and new customer
                                                  penetration.

                    Marketing Value               A measure of the less tangible benefits of redistribution, including
                                                  customer satisfaction, rapid response to demand changes, and
                                                  access to new distributor customers.

                    Order Management Costs        The costs of serving customers that are NOT directly related to
                                                  the physical movement of products. Includes handling orders,
                                                  scheduling carriers, reconciling prices, invoicing, collecting, and
                                                  clearing deductions.
                    Redistribution                The service provided by wholesalers, wherein they purchase
                                                  products in large quantities from manufacturers, then sell
                                                  and deliver them to distributors in combination with other
                                                  manufacturers’ products.
                    Re-D (re-d)                   An abbreviation for “redistribution.”

                    Revenue Impact                The difference between a manufacturer’s revenue when product is
                                                  sold to a wholesaler, and the revenue earned when the product is
                                                  sold directly to a distributor.
                    Trace Sales Report            A report provided by the wholesaler to his suppliers, showing sales
                                                  volume by item and distributor customer.  Trace Sales Reports
                                                  help manufacturers maintain distributor program payments and
                                                  agency rep commissions on volume sold through wholesalers, and
                                                  can help the manufacturer and wholesaler optimize the business.

                    Turns                         A measure of how quickly a distributor can receive and ship
                                                  inventory, thereby minimizing the time it spends in his warehouse.
                                                  Increasing turns is one of the primary levers for distributors to
                                                  increase profitability.

                    Turn-Earn Index               A measure of the earnings provided by your inventory investments,
                                                  reflecting the value of holding less inventory and turning it faster
                                                  as a result of wholesaler sourcing.
                    Wholesaler                    A company that is engaged in the business of purchasing products
                                                  in large volumes from manufacturers, then selling and shipping
                                                  them to distributors in smaller lots, in combination with other
                                                  manufacturers’ products.





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