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Looking Ahead

Conditions in the logistics industry have created unprecedented pressure on Sanitary Supply manufacturers
and distributors alike. The combination of record high fuel costs, reduced transportation capacity, and
government regulation places a premium on supply chain efficiency. These forces are driving a renewed
interest in redistribution as a key component of the overall supply chain and marketing strategies.

Of course, wholesalers are not immune to these forces. They too face increased costs and capacity issues
which are putting pressure on their bottom lines. As a result, manufacturers with longstanding wholesaler
programs will face increased pressure to renegotiate allowances. Some wholesalers may adopt “distributor-
like” practices by seeking additional sources of income from their suppliers. Fuel surcharge programs will
get tossed around like hot potatoes. And SYSCO will continue its march toward a national RDC network,
with consequences felt throughout the entire Sanitary Supply, transportation, and warehousing industries.

There has never been a better time for Sanitary Supply manufacturers and distributors to learn the
language of redistribution, and to apply sound principles to the development and execution of a solid
wholesaler strategy.

We trust that this guide will serve you well, and welcome your questions and comments at info@sswa.com
or dave@franklin-foodservice.com, or call 239/395-2787.

247 Daniel Drive • Sanibel, FL 33957
239/395-2787
www.franklin-foodservice.com
dave@franklin-foodservice.com

For a complete list of SSWA Wholesalers
visit
www.sswa.com

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