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So Bracket Pricing Considerations Can Cloud the Financial Comparison

                            $
                                                         Revenue from Sale
                                                         to Distributor
                                   Minimum
                                              ¼ Truckload
                                 DIRECT
                         $/LB.                             ½ Truckload
                                                                             Truckload    Revenue from Sale
                                                                                          to Re-D
                                                                                          Re-D Program
                                THROUGH RE-D                                              Cost
                                                                                          Logistics and
                                                                                          Order Mgmt. Costs

                               ORDER SIZE





                     A Note About Quantifying Costs

                     The illustrations above use “cost per pound” as the unit of measure for logistics costs.  The Sanitary
                     Supply industry is characterized by product lines which exhibit a wide range of “densities,” as well as
                     values per pound.  For instance, chemical products are likely to have high weights, low cubes, and
                     relatively high value per pound.  Plastic spray bottles and storage bins, on the other hand, are low-
                     weight, high-cube, low value per pound products.

                     For this reason, we must avoid generalities about quantifying costs.  While a “per lb” approach makes
                     sense for some items, others might be better measured “per cube” or “per case.”

                     Even more importantly, manufacturers must understand that there are no hard and fast rules about a
                     “typical allowance program” for wholesalers.  The spreadsheet below shows why comparing allowance
                     rates across product lines, especially if the rates are expressed as a % of price, is a fool’s errand.


                                                                                    Small Order
                      Product     lb / unit  Cube /   lb / cu  Price /   Price   Order   Freight  Freight  Freight
                      Type                  unit            unit    / lb    Size   Cost     / lb  Cost %
                      Microfiber Dust   6.7    0.8     8.5  $30.00   $4.48  300 cu  $325.00  $0.13    3%
                      Pads
                      Chemical 4/1    37.0     1.2    30.8  $34.00   $0.92  2000 lb  $325.00  $0.16   18%
                      gallon
                      HD Trash Cans   19.0     5.9     3.2  $22.60   $1.19  300 cu  $325.00  $0.34    28%


















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